In my next life, I'm going to teach human as a second language.
Since it took an hour to plod through a glossy, 25-page tabloid-style report published by the Town of Newmarket, I felt like slapping Mayor Tony Van Bynen upside the head.
While the report is pretty, well-packaged and, no doubt, pricey, it falls short of conveying its message. In brief, much of the report is in a language commonly known as bureaucratese.
Here's a question: If you name a report the Newmarket Community Report, wouldn't it be nice if the community could understand it?
If the intent is to have politicians and government staff hang on every word, why not call it the Newmarket Bureaucratic Report and spare the general public the pain.
Tony, take note: Since you've got well-deserved bragging rights, put your tongue and brain in sync and speak so normal, everyday people can understand you're trying to say Newmarket is in fine shape.
Why not say, "Newmarket is like whiskey and sex. There's no such thing as a bad Newmarket, there's only good and better."
Here's a tip, Tony: Pretend you're talking to a plumber, the girl pouring your coffee at the restaurant, the nurse who took your blood pressure, the furnace man who fixed your thermostat or this 62-year-old newshound who's too damned old and too damned tired to translate.
Before I continue my rant, I must point out the well-liked, hard-working mayor of Newmarket is not alone in his failure to communicate with the average Joe. I have witnessed the same problem in every municipality in York Region and beyond. It has been going on ever since God placed a little baby bureaucrat on the face of the Earth and when the big guy said, "Be fruitful and multiply," he was dead serious.
If I put all the politicians and government staffers who speaking predominately bureaucratese in one place, I'd book the Taj Mahal.
Here's what I get when I played I Haven't A Clue while reading the recently published 2006/2007 Newmarket Community Report (these are direct quotes taken from the document):
• With build-out approaching, a focus on financial and environmental sustainability is more important than ever;
• By topping up the asset-replacement fund and establishing a plan to align tax increase to various inflation indices within five years;
• For the facility (Magna Centre) naming rights, it will generate over $300,000 annually in advertising and other ancillary services;
• Council and staff plan to gradually top-up the asset-replacement fund each year; and
• Operating on a full-cost recovery basis, Central York Fire Services receives an annual retainer of $100,000 plus call fees, recoveries and adjustments.
I giggled when I read this: "an important document sits quietly, unobstrusively on a counter in the planning department".
When it comes to bureaucratese, nobody speaks it better than Newmarket's top gun, chief administrative officer Bob Shelton. "Committing to sustainable design and construction practices and so much more," is one of his report offerings.
For people who wonder if pending growth means they're about to live a sardine-can lifestyle, here's what the document states:
"Within the next 10 years, conventional outward development will become a thing of the past as Newmarket approaches build-out."
If you're really upset about the town growing too big, too fast, there are comforting words in the report. To make you feel even better, rub your belly, pat your head and spin counter clockwise on one foot while repeating this: "The Province's growth mandate that sees growth focus on infill and intensification in three adjoining urban areas.
For others who worry about Newmarket committing environmental suicide, here's a statement from the report to put your mind at ease: "New buildings will be assessed during the pre-design stage to determine if achieving the Leadership in Energy and Environmental Design standards at the silver level is feasible."
I detect you can't handle any more, so I'll spare you.
We could use some straight talk, Mr. Mayor.
Since I like Tony, I'll offer this tip: If we've got money troubles, tell us we're heading for the rhubarb, about to get bit on the arse or we're going to hell in a handbasket.
And, if we're in the money honey, just say we're laughing.
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